CASE STUDY
RTS Atlanta
MAKING THE COMPLEX COMPELLING
THE CHALLENGE
RTS Atlanta needed a fundraising film that could communicate a complex vision, bringing together institutional priorities, program information, and a compelling case for support without losing the audience in the details. The creative challenge was finding a way to preserve the substance while turning a large amount of information into a clear, engaging story.
THE APPROACH
I developed a story-led approach that organized the film around a clear central narrative, using interviews, voiceover, visual storytelling, and motion graphics to make complex information easier to understand and more engaging to watch. I led the creative direction and production, working with Atlanta leadership and outside creative talent to balance the information stakeholders needed with the clarity and emotional momentum the story required.
THE OUTCOME
The finished film gave RTS Atlanta a fundraising tool that communicated both the vision and the substance behind the initiative without sacrificing the story. It continued to support donor conversations beyond its initial launch, giving Atlanta a clear and engaging way to communicate a complex institutional vision.
COMPLEX VISION → CLEAR STORY
